Professional Midwifery Advocate

What is a Professional Midwifery Advocate?

Professional Midwifery Advocates (PMAs) are experienced practicing midwives who have undertaken additional training.

 Professional midwifery advocates work for women in three ways:

  • Supporting midwives to advocate for women

  • Providing direct support for women

  • Undertaking quality improvement in collaboration with women

How Professional Midwifery Advocates can help you: 

  • We can support you and your midwife to plan your pregnancy care and plan for the birth of your baby. 

  • We can discuss in collaboration with your midwife the most appropriate choices for you and your baby. 

  • We can help to resolve any disagreements about your maternity care in an unbiased and impartial manner. 

  • We can talk to you if you are unhappy about your birth outcome or treatment.

  • We can listen to any concerns you may have about your maternity care and take action if it is felt to be appropriate

Our team of professional midwifery advocates work in a wide range of practice areas providing a range of skill and expertise.

How to contact a Professional Midwifery Advocate


The email is checked daily during the working week. Emails received out of office hours, for example at the weekends/bank holidays, will be answered the next working day. You may use the email for positive feedback about your midwifery care.

If you have had a difficult birth experience, you may wish to contact the Trust's Birth After Thoughts service on ekh-tr.birthafterthoughts@nhs.net

Leaving your full name, address date and place of delivery. This service will arrange a meeting with an experienced midwife who will go through your notes and discuss your birth experience with you.

Useful phone numbers

Urgent issues contact: 

  • Queen Elizabeth the Queen Mother Hospital Margate Labour Ward: 01843 234267

  • William Harvey Hospital Ashford Labour Ward: 01233 616124

Midwifery Led Units:

  • St Peter's Unit QEQM: 01843 235100
  • Singleton Unit WHH: 01233 651868

 Non-urgent issues:

  • Canterbury Maternity Day Care: 01227 783105
  • Dover Maternity Day Care: 01304 222523
  • QEQM Maternity Day Care: 01843 234483
  • WHH Maternity Day Care: 01233 616638

Useful links

NMC - Nursing & Midwifery Council

RCOG Patient Information leaflets

National Institute for Clinical Excellence -  NICE guidance for Fertility, pregnancy and childbirth

NCT - National Childbirth Trust